To facilitate global expansion of Taiwan’s fast-growing service industry, TAITRA focuses on medical tourism, the cultural and creative industry, franchising, information technology, beauty, printing, Traditional Chinese Medicine, and Business Alliance Program, to assist businesses with developing international markets as well as business opportunities.

International Medical Services

TAITRA has been actively promoting Taiwan’s medical services since 2008 through extensive exhibitions and trade missions to help Taiwanese medical providers gain international visibility. Target regions are Southeast Asia, Hong Kong, Macau, and Mainland China, sharing similar cultural background and language with Taiwan. Recently, it has been extended to the Middle East region.

Taiwan medical services have long been regarded as professional, safe, and customer-oriented. The international recognition for Taiwan medical services is as follows:

In 2002, World Health Organization (WHO) stated Taiwan to be the best international medical services provider in Asia. Such world-class medical excellence in both services and technologies is evident that 13 Taiwanese hospitals and two clinics were accredited by the Joint Commission International (JCI) in 2014, based on the world’s most reliable set of hospital assessment criteria.

TAITRA’s efforts in promoting Taiwan’s medical tourism over the past few years achieved a significant growth in 2014. The number of international visits for medical services recorded for 2014 was over two hundred and fifty thousand. In order to serve the purpose of building Taiwan’s medical brand, medical teams in Taiwan successfully treated many patients with rare diseases from around the world. In 2014, ten press conferences were held in Dubai, Guangdong, Beijing, Hohhot, Dong Nai, Ho Chih Minh City, Sabah and Kunming and attracted extensive international media coverage with over 1,600 reports, which successfully helped establish Taiwan’s reputation and image in medical services. In addition, on December 28, 2013, TAITRA activated five “International Health Liaison Centers” located at Taipei (Songshan), Taoyuan, Taichung, Kaoshiung International airports, providing information and consultations regarding Taiwan medical services. Over one hundred thousand visitors have utilized these services in 2014.

The Cultural and Creative Industries

Through the delivery of the distinctive culture and the combination of creativity and design, Taiwan’s cultural and creative industry aims to promote branding itself as well as add value to the traditional manufacturing industry. In an effort to increase cultural and creative industry awareness, TAITRA hosts a series of overseas and domestic promotional activities specifically for the creative industries and digital content industries such as games and animation sectors through extensive exhibition platforms, as well as organizes forums and trade meetings to enhance their competitiveness and further expand international collaborations and business opportunities.

In an effort to further promote Taiwan’s game industry, TAITRA organized the first Taiwan Mobile Elite Award (TMEA) in December, 2014. The event was a culmination of Taiwan’s mobile game development expertise. It featured award, competition, business meetings and technology forums that were joined by the industry, academia, and government. TMEA not only fostered academic-industry collaboration, it also pulled the local industry and the international community closer together. Through the event, Taiwan’s excellence in providing intellectual property and digital content were effectively promoted to the world.


Taiwan currently has more than 2,000 franchise systems, ranking after the United States, China, and Korea. Nearly 90% of Taiwan’s chain and franchise businesses are SMEs; Almost 200 headquarters of chain and franchise systems have expanded overseas, and the most active category in international chain development is the brand catering industry.

TAITRA has fully dedicated to promoting Taiwan’s service industry aiming to actively develop global markets and brands for Taiwan’s franchises and chain industry.

With the support from the Ministry of Economic Affairs, TAITRA’s Services Promotion Center launched counseling programs on overseas development, branding and global marketing, as well as offered funding subsidies to support and facilitate the growth of Taiwan’s franchise and chain industry.

Information Service Industry

Taiwan’s information and communication technology (ICT) industry has successful experiences in many fields such as small and medium-sized manufacturing, logistics service, finance, and digitalization of the government system. ICT industry is equipped with advanced capabilities of project management, system analysis, and design.

In order to enhance the international competitiveness of Taiwan’s ICT industry, TATRA’s Service Industry Promotion Center integrated different segments of ICT industry with consulting, software, marketing, and hardware segments to build up cross-disciplinary teams to provide a “One-Stop Total Solution” for customers, while incorporated cloud technology and innovative applications to increase overall capabilities to compete with major players.

Taiwan’s ICT companies participated in TAITRA’s Taiwan Trade Fairs in Mainland China to meet the growing demands of niche markets and potential business opportunities.

Fostering Opportunities in Beauty, Printing, and Traditional Chinese Medicine

In terms of exports, Taiwan’s beauty, printing, and traditional Chinese medicine industries are more sensitive to international competition. TAITRA assisted the three industries by leading Taiwanese exporters to join the major trade shows held in mainland China, including “China Beauty Expo, Shanghai”, “Taiwan Trade Fair, Tianjin”, “Taiwan Trade Fairs, Nanjing”, the “4th China (Guangzhou) International Herbal Pieces and Rare Tonic Exhibition 2014”, and “Taiwan Trade Fair, Beijing”.

The Taiwanese exporters joined the shows in the form of Taiwan Pavilions. The pavilions successfully attracted coverage by the local television, radio, press, and online media. The media exposure enhanced the brand image of Taiwanese companies in the mainland market, and their participation in the shows generated positive word-of-mouth publicity. In particular, the Taiwan Trade Fairs held by TAITRA assisted Taiwanese enterprises to meet with qualified local agents and distributors. The meetings generated genuine opportunities with potential cooperation and follow-up business for both sides.

Business Alliance Program

TAITRA's Business Alliance Program offers a unique service platform by working closely with the government while actively inviting foreign companies to build up solid business alliances with Taiwanese enterprises. By offering comprehensive trade and investment counseling and matchmaking services, the Business Alliance Program paves the way for long-term partnerships between foreign investors and Taiwanese enterprises.