To facilitate global expansion of Taiwan’s fast-growing service industry, TAITRA focuses on medical tourism, the cultural and creative industry, franchising, information technology, beauty, printing, Traditional Chinese Medicine, and Business Alliance Program, to assist businesses with developing international markets as well as business opportunities.

Healthcare Services

TAITRA has been actively promoting Taiwan’s medical services since 2008 through extensive exhibitions and trade missions to assist Taiwanese medical providers gain international visibility. Target regions are Southeast Asia, Hong Kong, Macau, and Mainland China, sharing similar cultural background and language with Taiwan. It has been extended to the Middle East region. Taiwan medical services have long been regarded as professional, safe, and customer-oriented.

In 2002, World Health Organization (WHO) stated Taiwan to be the best international medical services provider in Asia. Such world-class medical excellence in both services and technologies is evident that 15 Taiwanese hospitals and 2 clinics were accredited by the Joint Commission International (JCI) in 2016, based on the world’s most reliable set of hospital assessment criteria. TAITRA’s efforts in promoting Taiwan’s medical tourism over the past few years achieved a significant growth in 2016

The Cultural and Creative Industries

To establish the branding of Taiwan’s cultural and creative industry as well as add value to the traditional manufacturing industry, TAITRA continues holding a series of overseas and domestic promotional activities specifically for the creative industries (art craft and design) and digital content industries (games and animation).

And with the flourishing development of original character design creation, the rapid increase in the use of mobile devices and the transformation of media nowadays, the IP application (characters, graphic, brand and digitalized art) becomes much more diverse.

In an effort to enhance Taiwan’s international collaborations and business opportunities, in 2016, TAITRA first cooperated with Licensing Industry Merchandiser’s Association(LIMA) to hold theworkshop, seminar and trade meeting event, and also attended Hong Kong International Licensing Show and Licensing Japan.


Taiwan currently has more than 2,000 franchise systems, ranking after the United States, China, and Korea. Among them nearly 90% of Taiwan’s chain and franchise businesses are SMEs; near 200 headquarters of chain and franchise systems have expanded overseas, and the most active category in international chain development is the brand catering industry.

With the support from the Ministry of Economic Affairs, TAITRA’s Services Promotion Center launched counseling programs on overseas development, branding and global marketing, as well as offered funding subsidies to support and facilitate the growth of Taiwan’s franchise and chain industry. In addition, TAITRA organizes several missions to countries such as Thailand, Philippines, Malaysia, Singapore, and India.

Fostering Opportunities in Printing

In terms of exports, Taiwan’s printing service industry is more sensitive to international competition. TAITRA assisted the printing service industry by organizing Taiwanese companies to join “Taiwan Trade Fairs” held in mainland China from 2013 to 2015 to demonstrate the developments and technology of Taiwan printing service industry.

TAITRA organized the first “International Forum on the Application & Development of Taiwan Printing Service” in 2015. The goal of the forum is to provide a communication platform between industry, government and academic representatives, to assist Taiwan's printing service companies gain a better understanding of the industry and global trends. In 2016, TAITRA hosted matchmaking activities to assist Taiwanese enterprises in printing service industry to meet with qualified and potential buyers. Through the event, TAITRA hopes to promote Taiwanese printing services internationally, and further generate genuine opportunities and cooperation for the industry

Business Alliance Program

TAITRA's Business Alliance Program offers a unique service platform by working closely with the government while actively inviting foreign companies to build up solid business alliances with Taiwanese enterprises. By offering comprehensive trade and investment counseling and matchmaking services, the Business Alliance Program paves the way for long-term partnerships between foreign investors and Taiwanese enterprise.